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The next billion dollar opportunity lies in making informal, unstructured markets digitally relevant and discoverable.

This is Flood

Flood connects large audiences to local merchants with geo-targeted offers and rewards, turning everyday engagement into transactions - all with seamless automated merchant onboarding.

The Problem

Reaching Customers in Emerging Markets.

Customer Challenge

Customers struggle to find nearby products and services digitally.

Business Challenge

Small business lack tools to engage with customers in their immediate area.

Solution

We are the industry leading plug-and-play super-app layer that helps telcos and banks monetize their audience while powering local discovery and in-store transactions.

A SaaS Platform

Designed for Emerging Markets That Connect Customers and Businesses.

Partnerships

Flood Partners with Telcos, MVNOs, Banks, Neo-Banks, practically any platform with a large audience, that needs massively increased user engagement.

Integration

The Flood Service Integrates seamlessly into local popular apps, enabling users to discover local retailers, service providers, deals and to find nearby stores.

Trusted by Our Users

$400M

Of GMV through the platform

8000+

Merchants onboarded in 3 months

28%

Of the Flood user base, use the platform daily.

14M

Transactions through the platform to date

We Bring Local to Mobile

“But here's the kicker: Flood isn't just convenient; it is revolutionary”

‘In the dance of Super-apps, Flood is leading this revolution, driving the future of retail commerce by cleverly paving the way for an even more digitally integrated world.’

‘With its comprehensive product suite, cutting-edge technology, seamless customer experience, and advanced features, Flood stands as the go-to platform for every Super-app marketplace business model.’

‘Flood, the leading provider of commerce solutions for a mobile world, is redefining the brick-and-mortar retail economy by bridging the commercially neglected gap between online activity and offline or physical retail.’

‘Building the 'Shopify' for brick-and-mortar retail to power Omni-channel commerce.’

‘Where Amazon has become the defacto marketplace for e-commerce retailers, Flood is on track to become similar for every offline bricks-and-mortar retailer and service provider.’

“But here's the kicker: Flood isn't just convenient; it is revolutionary”

‘In the dance of Super-apps, Flood is leading this revolution, driving the future of retail commerce by cleverly paving the way for an even more digitally integrated world.’

‘With its comprehensive product suite, cutting-edge technology, seamless customer experience, and advanced features, Flood stands as the go-to platform for every Super-app marketplace business model.’

‘Flood, the leading provider of commerce solutions for a mobile world, is redefining the brick-and-mortar retail economy by bridging the commercially neglected gap between online activity and offline or physical retail.’

‘Building the 'Shopify' for brick-and-mortar retail to power Omni-channel commerce.’

‘Where Amazon has become the defacto marketplace for e-commerce retailers, Flood is on track to become similar for every offline bricks-and-mortar retailer and service provider.’

Super-app
Benefits

Converge B2C marketplace offerings at customers’ fingertips. Showcase hyperlocal partner ads, enable self-care, run offers and encourage repeat purchases via your wallet.

  • Diversify offerings to finance, OTT, local products & services

  • Enable seamless transactions
    for all parties

  • Offer a rich ecosystem for customer engagement and retention

SME & Physical
Retail Business Suite

Onboard SMEs and Retail stores with an easy DIY module for self-registration of business details. Provisioning of physical store and product discovery, store info, product sales, marketing for SMEs and MOM-and-POP retailers.

  • Process e-KYB and enable omnichannel digital commerce for SMEs

  • Interoperable and unified suite for end-to-end solutions

  • Ease of doing business with credit and payments via mobile money wallets

Merchant
Dashboard

Onboard merchants and enable inventory and order management. Provide a centralised and unified merchant dashboard for their daily operations, payment collection, revenue overview, etc.

  • A DIY data capture module with e-KYB for accelerated seller onboarding

  • Last-mile configuration options for doorstep delivery or store pick-up

  • Complete self-management by the sellers

Hyperlocal  
Discovery

Create a partner ecosystem and drive AI-enabled, hyperlocal seller ads. Generate omni-channel engagement by driving traffic in-store via engagement on the web, your own mobile app, push notifications, SMS, or WhatsApp.

  • Enable offline to online commerce for retailers

  • Drive store footfall with online promotions

  • Real-time updates of here-and-now offers

Single Sign On for
every end-user

Provide single sign-on across interfaces and services. No password fatigue for your customers and partners.

  • Easy switch between product and service providers

  • Seamless experience across all interfaces - web, app, and tablets

  • Access with a single identity

Payments,
Wallets & Loyalty

Enable quick and easy payments via multiple gateways and closed wallets. Encourage repeat purchases via tiered loyalty, referrals, discount coupons, and cashback into wallets.

  • Integration with popular payment gateways

  • Digital wallets for rewarding SMEs and customers

  • Ensure customer and partner retention

For Telecom

Elevate your telco self-care app beyond bill payments into a true superapp. Diversify and expand your offerings to SMEs and end-customers alike to increase LTV.

For Banks

Extend your customers’ trust beyond the day-to-day banking and give them a true superapp. Increase transactions within your ecosystem of end-customers and merchants.

Recognition

2024 FinTech Start-Up of
the Year, South Africa

Global Start-Up Awards

Tomorrow Street
Global 2024 Cohort

Vodafone Preferred Supplier

Latest News

TechFinancials

Flood Raises R63M To Digitise Offline Commerce In Emerging Markets

August 5, 2025
Read More
BizCommunity

Township entrepreneurs urged to embrace digital ahead of festive season

October 7, 2025
Read More
ITWeb.

E-commerce super app Flood looks to drench Africa

August 7, 2025
Read More
Techbuild Africa

SA’s Flood Closes $3.5M to Accelerate Offline Merchants Operations in New Markets

July 20, 2025
Read More
South Africa Today

Flood raises $3.5m to digitise offline commerce in emerging markets

August 6, 2025
Read More