top of page
Financial Data

Big Data

Citizen Data

High level dashboards for KPI management

  • Average daily transaction value per user ($)

  • Average daily transaction frequency per user

  • Daily total transaction volume on platform ($)

  • Daily transaction volume by country ($)

TRANSACTION METRICS (STATS)

  • Sessions per hour

  • Peak periods of activity

  • Peak periods of activity by country

  • Peak periods of activity by country and local time

LOGIN FREQUENCY (CHART)

  • Total 25% = A

  • Upper middle 25% = B

  • Lower middle 25% = C

  • Bottom 25% = D

USER SEGMENTATION (GROUPINGS)

  • % Sessions that resulted in transaction(s)

  • Total daily logins (24 hours)

  • Total daily logins (today)

  • Logins by country (24 hours)

  • Logins by country (today)

  • Average daily login per user

  • All stats compared monthly/ annually

SESSIONS INTO APP UNIVERSE (STATS)

  • Average cost to acquire citizen ($)

  • Lifetime customer value - citizen ($)

  • Unique sessions as a % of total registered user base

  • Average # of vendors purchased from

KPI DASH (STATS)

  • Average session frequency

  • A - D

  • Average transaction value

  • A - D

  • Average transaction frequency

  • A - D

  • Average # of vendors purchased from

  • A - D

  • Geo location shopping data

USER SEGMENTATION (STATS)

Merchant Data

High level dashboards for KPI management

  • Top 5 purchased items

  • Average daily sales frequency per merchant

  • Average daily sales value per merchant ($)

  • Average cashback per sale ($)

SALES/ TRANSACTIONS/ SKU LEVEL INVOICING

  • Top 3 merchant categories (tr frequency)

  • Top 3 merchant categories (tr value ($))

  • Bottom 3 merchant categories (transaction value ($))

  • Total number of merchants

  • Total number of categories

  • % representation of total category

PERFORMANCE

  • Average transaction value

  • A - D

  • Average transaction frequency

  • A - D

MERCHANT

SEGMENTATION (STATS)

  • Average monthly change in merchant transactional revenue

  • Average monthly change in merchant transaction frequency

  • Average unique users per merchant

  • Average unique users per merchant change (monthly)

  • Average cost to acquire merchant ($)

  • Lifetime customer value

KPI DASH (STATS)

  • Top 5 merchants

  • Merchant channel rankings

  • Total citizen sign-ups/merchant

MERCHANTS (STATS)

  • Average daily transaction value per user ($)

  • Average daily transaction frequency per user

  • Daily total transaction volume on platform ($)

  • Daily transaction volume by country ($)

TRANSACTION METRICS (STATS)

Singapore - Cape Town - Bangalore

unnamed (44).png
bottom of page